H. Gabriel Garcia
Founder & Creative Director
Creative leader with expertise in branding, brand strategy, and identity development, shaping some of El Paso’s most visible brands. As Creative Director at Barracuda Public Relations, the premier PR firm in El Paso, he led branding and creative for high-profile clients such as the El Paso County, El Paso Transportation Authority (ETA), Spaceport America, Buy El Paso, Alamo Drafthouse, and the campaign that led to Castner Range’s designation as a national monument. Passionate about building strong brands, high-performing creative teams, aligning creative with business objectives to deliver meaningful results, and working on his project cars.
Robyn Alba
Public Relations Coordinator
Born and raised in El Paso, Texas, Robyn studied English and American Literature at the University of Texas at El Paso. She interned at a few publishing houses around the U.S. before arriving at Arid Mesa as a public relations coordinator. A strong writer and avid reader, Robyn is the last line of defense between the pesky typos and the world.