H. Gabriel Garcia
Founder & Brand Strategist
Creative leader with expertise in branding, brand strategy, and identity development, shaping some of El Paso’s most visible brands. As Creative Director at Barracuda Public Relations, the premier PR firm in El Paso, I led branding and creative strategy for high-profile clients. I played a key role in branding the County of El Paso, art direction for Spaceport America, Buy El Paso and Alamo Drafthouse, and contributing to the campaign that led to Castner Range’s designation as a national monument. Passionate about building iconic brands, strong creative teams, developing strategic design processes, and aligning creative vision with business objectives to deliver meaningful results.
Robyn Alba
Public Relations Coordinator
Born and raised in El Paso, Texas, Robyn studied English and American Literature at the University of Texas at El Paso. She interned at a few publishing houses around the U.S. before arriving at Arid Mesa as a public relations coordinator. A strong writer and avid reader, Robyn is the last line of defense between the pesky typos and the world.