Knot Happy Deep Tissue Massage
Positioning & Identity Development
Knot Happy Massage and Wellness is a massage therapy provider in El Paso, Texas that was in need of establishing their brand identity. We started this process with a discovery call that allowed us to get to know what made them special.
Knot Happy Massage and Wellness founder and owner, Pablo Vargas, has over 20 years of experience as a massage therapist. With a Bachelor of Science in Kinesiology from New Mexico State University, he taught at Western Technical College as program director.
Now, in his solo practice, through discovery we were able to hone in on how his passion for helping his clients with aches and pains with deep tissue massages are what truly made him stand out against the crowd. His competitive landscape, which at the time was oversaturated with a focus on wellness and health products.
Now able to carve a niche for themselves against major retailers in the space, we were able to focus on translating their company’s playful, cheerful and lighthearted ethos into a brand identity that was inviting and friendly.
The result was a brand identity that did just that. Through a soft and playful type and descriptor that formed a half circle that resembled a smile, the new identity was bright and optimistic like them. The “K” and the “H” each formed expressful mouths in the letter forms that could be interpreted as happy, or (k)not.
But we didn’t end it there. We equipped them with a brand new website that brought their new identity to life, we created templates for social media graphics and had trainings to enable them with all the tools and knowledge they needed to deliver on their new brand.
Project Team
Gabriel Garcia - Creative Director & Graphic Designer
Joey Chacon - Photographer
Robyn Alba - Copywriter