Services | Visual Identity Development

An identity that works as hard as you do.

Not just a logo. A strategic visual identity system that makes your brand unforgettable, consistent, and ready to scale.

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More than just a logo.

Savvy business owners know that the logo is just one of many tools to execute your brand. You have a team that needs to be able to execute your brand, and so you need a visual system that empowers your team to do so.

We don’t just create logos that aren’t just nice to look at, but the whole identity behind the logo, so that your brand shows up everywhere consistently. We create a brand doc that walks your team through how to execute your brand at every touchpoint so that your team saves time getting on the same page.

See Our Work

A logo made up of the abbreviation ETA on an image of an older bus passenger

El Paso Transportation Authority

Your El Paso TX

AYAA Behavioral Health

Borderplex Safe Mobility Plan

Knot Happy Deep Tissue Massage

Logo Design 2018 - 2025

Client Process

Creative Process

1. Initial Consultation

We kick things off by meeting and getting to know each other. We get down to what the problem really is, and make sure we’re not selling you a logo you don’t need.

2. Recieve a Quote

I send you a custom quote based off the scope, deliverables, timeframe and budget that we talked about over our initial consultation.

3. Sign the Dotted Lines

Once the quote is approved, I send over a contract and a deposit invoice for 50% of the project cost. Once signed and paid, we get started on your project.

4. Delivery & Handoff

We present the work, make any edits necessary, and once we make a final decision, we handoff all the assets in a friendly folder system.

1. Research & Discovery

The creative process starts by gathering all the context needed to make sound and strategic design decisions.

2. Creative Direction

Once well-informed and armed with a clear problem to solve in hand, we decide on the best direction to tackle the issue at hand.

3. Magic

This is where the magic happens. Creativity takes hold and we brain dump as many ideas onto paper as possible before selecting the best options to move forward with.

4. Presentation

We present our best ideas that support our goals, and once we make a decision, we move on to the last remaining deliverables such as the brand guide.

What You Get

We’re darn good at designing logos. A logo, while important, is just one small part of your brand’s visual identity. That’s why we will deliver a whole visual system that includes memorable color palettes, cohesive typography pairings, guidelines for the most common applications of your brand, and much more. This will ensure your brand has a visual solution for every branded application.

To capture all this and ensure brand consistency for your team going forward, we will create a custom set of brand guidelines highlighting all the elements of your new visual identity and how to use them.

This package includes:

  • Primary logo design

  • Secondary logo design(s)

  • 20 - 30 page brand guidelines (.pdf)

  • Industry standard files & exports

  • Gabriel walked me through the whole process, and the result speaks for itself. I'm amazed.

    Pablo Vargas, Founder and Owner
    Knot Happy Deep Tissue Massage

Pricing

Every project is custom, so final pricing depends on your needs. Though Visual Identity Design packages typically start at $2,000.

It’s time to get smart about your brand.

Reach out for a free 15-minute consultation. LIMITED TIME OFFER: Receive a FREE brand audit ($300 value) when you fill out the form below.

Frequently Asked Questions

  • A brand strategy and identity project usually takes 6–10 weeks. Proposals and design collateral can be turned around faster depending on urgency. We’ll always give you a clear timeline upfront.

  • We’re in the business of delivering results and not in the business of delivering one piece that won’t be serving your business well. We have processes in place built on almost a decade of experience in order to serve your needs best and drive results.

    We are open to one-off projects if the fit is right though.

  • It can range, but typically not much. We lead with a clear process and simple checkpoints. You’ll give input where it matters, and we’ll handle the rest. Most clients spend about 2–4 hours total across a full engagement.

    For more strategic engagements that might have business-wide implications, such as brand strategy, it’s important that the leadership team be engaged though. If they’re not able to participate, it might not be the right time for a rebrand.

  • We build in feedback rounds and clear decision points to avoid surprises. You’ll always have a say, and we’ll collaborate to make sure the work reflects your vision.

  • A lot of firms get pretty far without ever hiring a creative agency, and we’re not here to sell you something you don’t need.


    That’s why we offer low-commitment options like brand audits or discovery sessions. They’re affordable, lightweight ways to get clarity on what’s working, what’s holding you back, and whether branding can help you move forward and scale.

  • We’re used to working with leadership teams, boards, and municipal groups. We build alignment early in the process to make sure everyone is working toward the same outcome, and we facilitate productive feedback along the way.

  • We want our clients to feel confident in the work and the process. If for any reason a project needs to be paused or canceled, we’re happy to refund any unused portion of the fee, based on the amount of work completed to that point.

  • We partner with trusted collaborators for any branding or marketing needs you might have that fall outside of our core expertise so you don’t have to manage multiple vendors. See all of our services under the services tab, and if it’s not there, inquire anyways.

    At the very least, we can point you in the right direction.